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Branding Strategy
We are a certified Branding Service.
Challenges taken into account
First, let's get some terminology out of the way, and what's the difference between them?
What is a brand?
Branding is a marketing concept that helps consumers identify a particular company, product or service and distinguish it from its competitors.
What is brand identity?
A brand identity is the combination of messaging and visual elements designed to help consumers identify a company, product or service. Visual elements include color palette, typography, graphics and logo, while messaging includes voice and tone.
What is branding?
Branding is the process of combining a brand’s visual elements with their tone, voice and other key elements to build a unique identity and shape consumer perception.
What is a brand?
Branding is a marketing concept that helps consumers identify a particular company, product or service and distinguish it from its competitors.
What is brand identity?
A brand identity is the combination of messaging and visual elements designed to help consumers identify a company, product or service. Visual elements include color palette, typography, graphics and logo, while messaging includes voice and tone.
What is branding?
Branding is the process of combining a brand’s visual elements with their tone, voice and other key elements to build a unique identity and shape consumer perception.
What our Branding Strategies commits to
You can measure the strength of your brand through an examination of its various components. Which you’ve got well defined, and which ones you need to work on.
remember, these components should be understood by your entire staff and aligned with one another. When a brand’s elements are out of alignment, it’s like a person who has difficulty communicating effectively, or whose words don’t quite jive with certain actions. The confusion or the distrust that ensues can quickly turn people off.
remember, these components should be understood by your entire staff and aligned with one another. When a brand’s elements are out of alignment, it’s like a person who has difficulty communicating effectively, or whose words don’t quite jive with certain actions. The confusion or the distrust that ensues can quickly turn people off.
What is Branding?
Branding is the process of creating a distinct identity for a business in the minds of your target audience and the general population. At its core, branding consists of a company's name and logo, visual identity design, mission, values, and tone of voice.
01
What Is a Branding Strategy?
A brand strategy is a plan for how a company presents its brand to consumers, using it to communicate its message, vision and values to shape consumer perception of its unique product value and thus improve brand recognition and more.
02
How Does Branding Strategy Drive Growth?
A well-executed branding strategy can help your company stand out, increase brand loyalty and drive business growth. Here’s a case study on how websityy " helped increase brand loyalty by more than 66%.
03
Websityy" develops authentic brands.
Have a brand strategy project?
We are a certified Branding Service.
Brand purpose: The reason the company is in business and what the brand is trying to achieve . your brand purpose should be stable and solid, and never confusing. Though this seems pretty straightforward, it can often be communicated in an over-complicated way, making what you do the first hurdle in the introduction of your brand.
will Keep your brand definition and purpose as clean and simple as you can.
The ideas and goals behind the brand, which serve as inspiration for growth
The company’s beliefs and what they stand for
These are the ideals that your brand represents. What do you stand for? Whether your brand values are quality products, reasonable prices, or sustainable business practices, these are the things you believe in, that you want your customer to believe in as well. Many consumers care about doing business with like-minded companies, so make your core values known.
The demographic(s) that the brand is aiming to reach
An analysis of the marketplace that identifies gaps where the brand has an opportunity to position itself, based on its unique value proposition
The initiatives the brand will take in order to reach their target market
The human-like attributes of the brand that will help it build relationships with consumers
The language and tone the brand uses to communicate with consumers
A memorable slogan that sums up the brand and their offering in a few words
Product Branding Strategy
Service Branding Strategy
Corporate Branding Strategy
Retail Branding Strategy
Geographic Branding Strategy
Cultural Branding Strategy
Personal Branding Strategy
Co-Branding Strategy
Activist Branding
Ingredient Branding
Online Branding Strategy
Offline Branding Strategy
Product branding is a type of branding strategy that aims to create a recognizable brand for a specific product, with the goal of reaching the company’s target market.
Any company or organization can leverage a product branding strategy to market specific products and grow their recognition.
Any company or organization can leverage a product branding strategy to market specific products and grow their recognition.
Service branding is a type of branding strategy used by companies that offer services, rather than products. The goal of the strategy is to emphasize the benefit that the service provides for consumers.
A variety of industries and businesses use service branding, including:
• Banks
• Insurance companies
• Airlines
• Law firms
• Consulting companies
A variety of industries and businesses use service branding, including:
• Banks
• Insurance companies
• Airlines
• Law firms
• Consulting companies
Corporate branding is a type of branding strategy focused on creating a persona for a company as a whole, instead of marketing the brand in separate identities.
It defines how the company presents itself to consumers and even employees.
It defines how the company presents itself to consumers and even employees.
Retail branding is a type of branding strategy utilized by retailers that aim to shape consumer perception, typically through physical elements like signage, décor, music, displays, flooring and light fixtures.
For brands that have both physical and digital storefronts, retail branding within eCommerce requires consistency in terms of branding elements, to ensure that the brick-and-mortar experience is as identical as possible to the digital one.
Retail branding is used by:
• Department stores
• Supermarkets
• Specialty stores
• Warehouses
• Discount stores
For brands that have both physical and digital storefronts, retail branding within eCommerce requires consistency in terms of branding elements, to ensure that the brick-and-mortar experience is as identical as possible to the digital one.
Retail branding is used by:
• Department stores
• Supermarkets
• Specialty stores
• Warehouses
• Discount stores
Geographic branding is a type of branding strategy that highlights a certain area where a product or service is exclusively available.
Application
Businesses that typically use geographic branding include:
Local businesses
Cities or countries
Hotels
Example
McDonald’s uses geographic branding across its 40,275 global locations, with each campaign informed by the cultural background and eating habits in the respective country or region.
Application
Businesses that typically use geographic branding include:
Local businesses
Cities or countries
Hotels
Example
McDonald’s uses geographic branding across its 40,275 global locations, with each campaign informed by the cultural background and eating habits in the respective country or region.
Cultural branding is a type of branding strategy that aims to establish an emotional connection with a culture, lifestyle or target group.
Application
Businesses that typically use cultural branding include:
• Tourism companies
• B2B innovators
Example
Various types of businesses that aim to build brand equity through emotional storytelling
An example of cultural branding is Harley Davidson.
From the early logos containing an eagle with widespread wings to the various slogan modifications, “Live to ride, ride to live,” and “Screw it, let’s ride,” Harley Davidson has embodied a lifestyle of freedom, heritage, passion and strength, or the very American dream — offering a deep and direct connection to their target consumer.
Application
Businesses that typically use cultural branding include:
• Tourism companies
• B2B innovators
Example
Various types of businesses that aim to build brand equity through emotional storytelling
An example of cultural branding is Harley Davidson.
From the early logos containing an eagle with widespread wings to the various slogan modifications, “Live to ride, ride to live,” and “Screw it, let’s ride,” Harley Davidson has embodied a lifestyle of freedom, heritage, passion and strength, or the very American dream — offering a deep and direct connection to their target consumer.
Personal branding is a type of branding strategy that focuses on marketing yourself as a person, based on your capabilities or unique talent or perspective.
Application
Personal branding is popular among:
• Professionals, such as lawyers, doctors or freelancers
• Celebrities
• Politicians
• Thought leaders
Influencers
Example
The example that immediately comes to mind in terms of personal branding is Elon Musk.
When you hear his name, the words “Tesla” and “Twitter” (now “X”) likely come to mind. But Elon Musk has built another brand that is all his own, and it revolves simply around his name.
Beyond starting Tesla, the next generation of cars, Musk’s unique and often controversial outlook has led to a cult-like following while also provoking heavily debated opinions that are never far from the limelight.
Elon Musk is known for his insatiable work ethic (often working more than 100 hours a week), along with his perseverance and his commitment to his vision, despite facing repeated failures.
Plus, he’s active on social media (particularly the platform he owns) and consistently engages his followers – so you bet he’s someone you can relate to.
Co-branding is a type of branding strategy that combined the synergy between two or more popular brands to offer a new original product or service that brings value to consumers.
The new product or service could be a combination of both brands, or it could have an entirely new brand identity.
The goal of a co-branding strategy, is typically to enhance brand awareness or reach new target groups.
Example
An example of co-branding is the strategic partnership between Uber and Spotify in 2015, known as “a soundtrack for your ride.”
The co-branding strategy, which was initially introduced in 10 locations around the world, including Sydney, London, and Singapore, allowed Uber customers to select and play their own Spotify playlists while riding in an Uber.
The new product or service could be a combination of both brands, or it could have an entirely new brand identity.
The goal of a co-branding strategy, is typically to enhance brand awareness or reach new target groups.
Example
An example of co-branding is the strategic partnership between Uber and Spotify in 2015, known as “a soundtrack for your ride.”
The co-branding strategy, which was initially introduced in 10 locations around the world, including Sydney, London, and Singapore, allowed Uber customers to select and play their own Spotify playlists while riding in an Uber.
Activist branding, also known as conscious branding, is a type of branding strategy in which a company aims to brand their business based on their values.
Companies that seek to improve their brand sentiment, engagement and loyalty, typically among Gen Z and Millennial audiences, tend to incorporate their support for various environmental, social, community or economic causes into their branding strategy.
Example
A well-known example? Sports retail giant Nike.
In the brand’s 2020 socially conscious campaign, “Let’s all be part of the change,” the company turned their iconic “Just do it” slogan into a “For once, don’t do it” anti-racism message.
Companies that seek to improve their brand sentiment, engagement and loyalty, typically among Gen Z and Millennial audiences, tend to incorporate their support for various environmental, social, community or economic causes into their branding strategy.
Example
A well-known example? Sports retail giant Nike.
In the brand’s 2020 socially conscious campaign, “Let’s all be part of the change,” the company turned their iconic “Just do it” slogan into a “For once, don’t do it” anti-racism message.
Ingredient branding is a type of branding strategy that focuses on a definitive quality of a product that differentiates the product from its competitors.
Example
One of the most popular ingredient branding examples is DuPont’s brand Teflon. In this case, the parent company used the name of the non-sticky chemical compound to create a brand all on its own.
Today, Teflon is a multi-billion-dollar brand, and the famous product is used in various industries, including automotive, industrial manufacturing, electronics, cabling and more.
Example
One of the most popular ingredient branding examples is DuPont’s brand Teflon. In this case, the parent company used the name of the non-sticky chemical compound to create a brand all on its own.
Today, Teflon is a multi-billion-dollar brand, and the famous product is used in various industries, including automotive, industrial manufacturing, electronics, cabling and more.
Online branding, also known as internet branding, is a branding strategy that uses online content, such as a website, blog, social media channels or ads to express a company’s personality, showcase its offering and strengthen its digital positioning.
Example
Starbucks uses online branding to ensure a consistent and visible digital presence across channels, utilizing user-generated content to help consumers feel like they’re part of the brand.
With 35 million followers on Facebook, 18 million Instagram followers and 11 million Twitter followers, Starbucks is seemingly doing something right when it comes to online branding.
Example
Starbucks uses online branding to ensure a consistent and visible digital presence across channels, utilizing user-generated content to help consumers feel like they’re part of the brand.
With 35 million followers on Facebook, 18 million Instagram followers and 11 million Twitter followers, Starbucks is seemingly doing something right when it comes to online branding.
Offline branding is a type of branding strategy that aims to present a company’s mission, values or offering through physical interactions, such as trade shows and event booths, business lunches, vehicle wraps, billboards or print ads.
Example
Though measuring offline branding performance is more difficult than measuring digital KPIs, an example is the 2022 Adidas billboard in Dubai that depicted Argentina’s team winning the FIFA world championship.
Featuring a brilliant victory moment, Adidas combined the ad with its slogan “Impossible is nothing.”
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